Monster Tree Service on Entrepreneur

Daniel Schrodt of Monster Tree was recently featured in an article on Entrepreneur.com. The article focuses on baby boomer franchisees. The best part of being a baby boomer in franchising? According to our very own Daniel Schrodt, you learn to wait. Plus, you know what you're passionate about. Click here to read the entire article or begin below.


"Franchise Players: Don't Jump at the First Franchise You Like"
By Kate Taylor

The best part of being a baby boomer in franchising? According to Monster Tree franchisee Daniel Schodt, you learn how to wait. Instead of just jumping at the first franchise that you encounter, you have a developed eye for marketing and branding. Plus, you know what you're passionate about. For Schrodt, that was working with nature. Here's what he's learned as a Monster Tree Service Franchisee.

Name: Daniel Schrodt

Franchise Owned: Monster Tree Service of Cleveland

How long have you owned the franchise? Since November of 2013

Why franchising? The financial risk of starting a new small business is minimized by the proven business model, branding and standardized marketing approach of a franchise.

What were you doing before you became a franchise owner? Prior to owning my own franchise, I had been part of management and a consultant for a private equity group in the forestry, horticultural and retail gardening for approximately 20 years.

Why did you choose this particular franchise? Monster Tree Service is in a business which I knew I would enjoy due to my past experience and they have a solid business model with a strong focus on marketing.

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Click here to read the entire article.

Monster Tree Service in The Morning Journal

Monster Tree Service were recently feature in The Morning Journal titled, "Lorain County tree expert brings Monster Tree Service to Ohio." The article revolves around our very own Daniel Schrodt. The article begins with information about Daniel's background and plans to open up his Monster Tree Service in March. Daniel is quoted about the fact that Ohio is perfect for Monster Tree Service expansion, and highlights how good Ohio is for a tree business. Click here to read the entire article or begin below.

"Lorain County tree expert brings Monster Tree Service to Ohio"
By Kaylee Remington

LAGRANGE - Daniel Schrodt has worked outdoors making a living for as long as he can remember. And because of the experience, he has decided that he wants to become his own boss.
Schrodt will open up the first Monster Tree Service in Ohio, which will serve the greater Cleveland area. He will service Bay Village, Avon, Avon Lake, North Olmsted, Rocky River and Westlake, to name a few communities.
Schrodt has previously worked for Jiffy of the Americas Inc. in Lorain. After two decades of working in the plant business, he knew Monster Tree Service would be a perfect fit. He is aiming top open his business the first of March.

Click here to read the entire article.

Franchisee Profile: Daniel Schrodt

Daniel Schrodt, 53, has a strong background in management and the horticultural industry, having worked for 20 years as the vice president of finance and then president of Jiffy Products of America and Jiffy of the Americas, a manufacturer and supplier of forestry, gardening and horticultural products. During his 20 year tenure at Jiffy, Schrodt gained experience managing five operating companies; overseeing the financial, sales, marketing, production and IT departments, and handling legal and insurance issues. 

Schrodt grew up in Canton, Ill. and studied at Illinois State University. After graduation, Schrodt passed his CPA and became an account for Coopers & Lybrand for five years before being hired by Jiffy, which happened to be one of his clients at the time. In 2012, the companies that Schrodt managed were sold and he decided to start a consulting service. 

How did you learn about the brand and why did you choose an opportunity with Monster?

I decided last year that I wanted to do something for myself and started searching for something that would make sense for me. A franchise broker introduced me to Monster and it turned out to be a great fit because I’d been in the plants business for 20 years. I liked the business model, their marketing approach, and I was very impressed by Josh and Mark.  I’ve managed a lot of vice presidents and CFOs but Josh is particularly down-to-earth in a business sense and is very skilled.

What are your end goals with Monster?

I want to grow a successful business and build a legacy for my family. I want to grow in excess of $1 million, to continue expanding employees and equipment, and build a solid reputation in Cleveland.

Are you involved with any charities or community outreach programs?

I support numerous charities and am involved in my church, my daughter’s private school and a women’s crisis center called Cornerstone.

Are there any local publications that you want us to focus on?

The Cleveland Plain Dealer, The Chronicle, The Daily Journal.