"Franchise Players: Don't Jump at the First Franchise You Like"
By Kate Taylor
The best part of being a baby boomer in franchising? According to Monster Tree franchisee Daniel Schodt, you learn how to wait. Instead of just jumping at the first franchise that you encounter, you have a developed eye for marketing and branding. Plus, you know what you're passionate about. For Schrodt, that was working with nature. Here's what he's learned as a Monster Tree Service Franchisee.
Name: Daniel Schrodt
Franchise Owned: Monster Tree Service of Cleveland
How long have you owned the franchise? Since November of 2013
Why franchising? The financial risk of starting a new small business is minimized by the proven business model, branding and standardized marketing approach of a franchise.
What were you doing before you became a franchise owner? Prior to owning my own franchise, I had been part of management and a consultant for a private equity group in the forestry, horticultural and retail gardening for approximately 20 years.
Why did you choose this particular franchise? Monster Tree Service is in a business which I knew I would enjoy due to my past experience and they have a solid business model with a strong focus on marketing.
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