Franchisee Profile: Daniel Schrodt

Daniel Schrodt, 53, has a strong background in management and the horticultural industry, having worked for 20 years as the vice president of finance and then president of Jiffy Products of America and Jiffy of the Americas, a manufacturer and supplier of forestry, gardening and horticultural products. During his 20 year tenure at Jiffy, Schrodt gained experience managing five operating companies; overseeing the financial, sales, marketing, production and IT departments, and handling legal and insurance issues. 

Schrodt grew up in Canton, Ill. and studied at Illinois State University. After graduation, Schrodt passed his CPA and became an account for Coopers & Lybrand for five years before being hired by Jiffy, which happened to be one of his clients at the time. In 2012, the companies that Schrodt managed were sold and he decided to start a consulting service. 

How did you learn about the brand and why did you choose an opportunity with Monster?

I decided last year that I wanted to do something for myself and started searching for something that would make sense for me. A franchise broker introduced me to Monster and it turned out to be a great fit because I’d been in the plants business for 20 years. I liked the business model, their marketing approach, and I was very impressed by Josh and Mark.  I’ve managed a lot of vice presidents and CFOs but Josh is particularly down-to-earth in a business sense and is very skilled.

What are your end goals with Monster?

I want to grow a successful business and build a legacy for my family. I want to grow in excess of $1 million, to continue expanding employees and equipment, and build a solid reputation in Cleveland.

Are you involved with any charities or community outreach programs?

I support numerous charities and am involved in my church, my daughter’s private school and a women’s crisis center called Cornerstone.

Are there any local publications that you want us to focus on?

The Cleveland Plain Dealer, The Chronicle, The Daily Journal.