Thursday, September 19, 2013

Why the Owner of Monster Tree Decided to Sell Franchises

This is the follow-up to the article to the one that was published last week featured on The New York Time’s “You’re the Boss” blog. 

The blog post is about Josh deciding to franchise and where the current locations are. Josh elaborates that he felt franchising would help him grow at a faster pace with higher revenues. He elaborates that franchising is like a partnership to help the business grow. Josh also discusses employees and systems differences within franchise systems. He mentions that Monster is set up as an executive model and that all locations are on track to make $1 million in annual sales for their first year. Josh positions Monster as the national provider of tree service. Click here to read full article or begin below. 

By JOHN GROSSMAN

Last week, we published a case study about the founder of a suburban Philadelphia tree-trimming and -removal business. Having built his five-year-old company, Monster Tree Service, to 15 employees and more than $2 million in annual revenue, Josh Skolnick, 29, debated how best to expand: With corporate-owned locations or with franchises?
The experts we assembled and most readers offered pretty much the same advice — that he forgo or postpone franchising at least until he opens a second  company-owned location. In a conversation that has been condensed and edited, Mr. Skolnick explains why he decided to franchise Monster Tree Service, which is based in Fort Washington, Pa., and how that decision is working out. The first franchise opened in May, near Salt Lake City. Eight more have opened since then, all in Pennsylvania.

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