Top Entrepreneurs Follow Inspiration With Execution

Monster Tree Service has an article featured in Investor’s Business Daily titled, "Investor’s Business Daily." The article discusses how Josh began Monster Tree Service, what spurred the idea, and why he is franchising. Click here to read the full story. 

Top Entrepreneurs Follow Inspiration With Execution
By: By Sonja Carberry

A mix of the creative and the sensible builds strong businesses. How entrepreneurs put sturdy legs under cool ideas:

• Show spirit. Wine should be a feel-good product. That was the vision Michael Houlihan and Bonnie Harvey had for Barefoot Cellars.

In "The Barefoot Spirit," the pair write about the distance they traveled between launching from a laundry room in 1986 and being purchased by E.&J. Gallo Winery nine years later.

Charitable organizations gave the grape smashers an early lift. Barefoot's founders donated bottles to nonprofits they believed in, worked at their events and talked about the causes — and their wine.

Supporters became patrons.

"One of the reasons we wrote the book is to show American businesses that worthy cause marketing really works and can actually be more effective than advertising," Houlihan told IBD.

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